POSTCARD SAMPLES  
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CLICK ON EACH THUMBNAIL TO ENLARGE

 

WHERE TO BUY  
Visit http://stores.ebay.com/Hatchart and click on "Postcards - NOS" at the store. You can also search eBay for "NOSCards" (one word)

 

SPECS  
Each card is professional or collectible quality, printed on thick, traditional postcard stock, glossy on the front and printed with plant name, edition volume (number printed), and the NEW ORNAMENTALS SOCIETY name.

There are separate zones on the back for title, message, address, stamp, and a USPS-recognized barcode for quick processing.

They are printed on strong stock in 4.25 x 6 inch dimensions - a larger, traditional, or "continental" type card rather than a tiny, cheap promotion postcard format.  We spend more on printing and graphics processing to assure these cards have maximum life and collectible quality over decades to come.

NOS Cards are not the "larger continental" cards at 5 x 7 inches which require more postage in many countries. All our NOSCards qualify for the US Postal Services "Postcard Rate". Larger cards generally do not and smaller cards give you a smaller, less enjoyable photo with less writing space.

The NEW ORNAMENTALS SOCIETY uses very high digitial images from masters that are mostly 700,000 to 2,700,000 bytes in size and optimized for accurate color saturation, contrast, brilliance, sharpness, and image position in PhotoShop.

 

PURPOSE  
We hope to accomplish four things with this series of quality, plant profile postcards:
  1. Educate people about new, rare, and superior landscape plants
  2. Raise vital funds for the New Ornamentals Society Research Fund
  3. Revitilize and expand the hobby of collecting plant and garden postcards
  4. Bring affordable beauty and horticultural art into our daily communications
  5. Help you educate your friends, neighbors, clients, and customers about great landscape plants

 

FREQUENCY OF RELEASE  
We expect to offer 6-15 different cards per month, each month having new plant taxa plus new variants of older cards.

 

PARALLEL SERIES  
The NOS Postcards are issued much like professional sports cards with different versions offered in limited quantities. Each photo may have 1-6 different versions of it over time. The "base card" typically has a black border with production of 499-999 pieces.
  • Regular 1999 Cards - these "base cards" are limited to 1999. Most of these cards sell for $2.00-$2.50 each and include many designs including black borders, TRIO Card format, QUAD card format, and several others.
  • Regular 999 Cards - these "base cards" are limited to 999. Most have one photo with thin or thick black borders. Most cards are $2.50 each.
  • Regular 499 Cards - these "base cards" are limited to 499. Most have one photo with thin or thick black borders. Most cards are $2.50 each
  • TRIO Cards - these cards feature 3 different photos related in some ways - often cultivars of one species of genus or similar plants for a similar landscape effect. Most are regular, base cards printed at 499 to 1999 each. They have white or black backgrounds.
  • QUAD Cards - like TRIO cards, these have four different plant images per card. There are a couple of QUINT or 5-photo cards planned and these will be announced in the future.
  • White Oval Cards - these special insert cards have a reduced-sized picture in a white oval frame. Most are limited to 199 and have red lettering on the back of the card. These cards are offered in sets for more than the regular or base card price.
  • White Border Cards - these limited edition cards are limited to 99 to 399 pieces
  • Special Border Cards - these have different types of borders in various colors, some fabric-like, other torn-style, extra thick margins, and in various colors and paterns. Product limits are given on the card. These cards are sold at the store but at premium prices
  • NOS Member Cards - These cards are randomly given to society members as gifts. Limited to 55 to 299 on average.
  • NOS Sponsor Cards - Typically, these cards have yellow, wave-style lettering on the photo face. Limited to 55 to 99 in most cases.
  • NOS Partner Cards - these very limited edition cards (35-55 made) are given to our research partners and cooperators.
  • NOS Promo Cards - these very scarce cards are given away by NOS Staff to introduce industry leaders to the series.
  • Sales Cards - these cards are offered by commercial plant growers and originators to promote their plant. They distribute them or the society is paid to offer them to selected parties. Typically, these cards are not as limited in production since they serve as commercial sales literature.
  • NOS WILD CARDS - these very limited cards can be redeemed (mailed in to) receive 10-25 different cards in exchange for this one card. But is the wild card going to worth more than those 15 cards someday and should be kept? You decide. They are inserted in orders at random as free, bonus type card. Because we want these cards to be collected, all redeemed cards (that is, turned in for bonus cards) will be offered back into the trade via the website.
  • Bonus Cards - these special cards are inserted in card orders and are a free gift. On average, 1 of each 10 orders gets a bonus card - subject to availability. Unlike NOS WILD CARDS, these are cannot be redeemed for more cards but should have high collection value over time.
  • Recessed Border Cards - using complex 3-D, shadowing, and bordering routines, these cards have a border that appears to be raised but of the same image as on the card.
  • Harmonious Border Cards - these special edition cards have a border in a color harmonious or matching some aspect of the photo, the frame being made of this color with special shadowing. Harmonious Border Cards are als producted for special series including Wild Cards and NOS Partner Cards.
  • Reflective Relief Cards - these cards are similar overall to "Recessed Border Cards" but have a distinctly raised edge that reflects light, colors, and leaf patterns from the actual photo center.
  • Ornate Frame Cards - these cards are processed to have fancy, professional-type frames in digital detail. Some frames are made of made materials while others simulate gold leaf and embossed edges. Most are numbered in just 299-399 pieces.
  • Hand Signed Cards - these cards come from other series (no additional print volumes) and are signed by the photographer. These cards are distributed randomly in larger orders free of additional charge, to dealers who want rarer cards, and to sponsors of NEW ORNAMENTALS SOCIETY research as gifts. There will be several premium card offerings on eBay that will include these cards as part of a premium card package. Each Hand Signed Card has a durable, permanent SHARPIE signature on the photo front and distinctive, unique ink stamp on the back to denote it's authenticity.
  • Great [Genus] Cards - these cards are mostly limited to 199 to 499 pieces and feature a series of photos on a single genus, highlighting some of the very finest taxa available today. The GREAT HOLLIES and GREAT MAPLES series will be issued in 2007. Others are being planned.

 

CARD CHECKLIST  
Click on 2006-2007 NOS Postcard Checklist

Please feel free to print out the check to keep track of your collection and to plan further trading and purchases.

The checklist is updated every 2-4 weeks.

 

COLLECTING TIPS  
1. To increase your chances of getting a WILD CARD or BONUS CARD order the "20 different cards our choice" package. Approxmitely 1 in 10 orders in this series receives one of these cards or another free card.

2. Print a copy of the checklist and look for new cards REGULARLY as they arrive. Some cards printed in small quanitites will be sold out in short time. Dealers have first crack at limited cards and their be only a few available through our eBay site.

3. Join the NEW ORNAMENTALS SOCIETY (www.NewPlantPage.com) - corporate members and sponsors are given offers for free member's card not available to the general public.Individual Level membership does not include free card offers.

4. Get cards, keeping one for your collection and a second for writing or trading. We offer many of the cards in pairs of the same card to help make this happen.

 

I WANT MORE PRIVACY THAN POSTCARDS!  
Postcards are actually more versatile than we sometimes realize. Yes, people can read your messages and perhaps steal a "pretty card" if you mail them with the reduced postal rate. The odds are very small in our experience but it just takes one or two bad persons somewhere along the route.

If you want more privacy, just mail your card like a greeting card in a standard envelope that accomodates a 4.25 x 6 in. card and gives sufficient protection against damage. Most of us have a few envelopes sitting around here or there and lots of free ones sent by mailorder marketers and billing companies. A postcard in an envelope must go at higher, non-postcard rates of course.

We recommend that if you are mailing a card to another collector and need it to arrive in pristine condition, use a mylar sleeve and a secure, rigid mailing sleeve. NO NOT USE FLEXIBLE BUBBLE WRAP envelopes as they will bend a dozen or more times before arrival. We also recommend using thick poly "top loader" sleeves similar to those used by professional postcard collectors and those who trade in larger sports cards.

The thicker and stronger the envelope you use to mail your NOSCard, the more likely your card will arrive in a pristine, very collectible shape for enjoyment for years to come.

If you are mailing two or more cards, put the glossy photo surfaces toward the inside to protect their finish against the rare, errant hard strike or tear. Better yet, use a mylar envelope or wrap the cards tightly in paper (taping them securely, firmly).

It's fun to make our communications memorable, collectible, beautiful, and most of all nearly impossible to throw out. Archivists say that people tend to save most correspondence on high quality stationary, the best grade cards, and postcards of artistic value regardless of content! The ravages of time tend to be kindest to thick postcards, fine grades of stationary, and well-finished cards of all types. People rarely can bear to trash a postcard with a cute glossy picture. Old postcards become valuable. Everyone knows this. Postcards beg to kept and reread. Great postcards beg to be put on walls and in scrap books. Email is often so cold, so impersonal, so deletable, so...black and white. Write an handwritten, carefully worded message on a downright gorgeous NOSCard and you'll be noticed above the casual, disposible crowd. Great men and women are known by their unforgettable, important, and must-keep writings. Go retro and go artful and send a NOSCard today. You will not be forgotten.

 

TO REDEEM A WILD CARD:  
Mail the card in a secure, stiff, photo-quality envelope to New Ornamentals Society, PO Box 12011, Raleigh, NC 27605. Include your full name and address. The original wild card will be returned to you and this offer is postpaid - no charge for shipping, handling, or anything!

 

COLLECTING RULES AND SUPPLIES  
A couple of general ideas apply:
  • Treat your postcards just like stamps, sports cards, or coins - condition counts! A tiny crease, nick, or groove matters.
  • These are large, traditional, sometimes called "continental cards" measuring 4.25" x 6.0" - they do not fit in small, cheap postcard holders or envelopes
  • Display cards in a secure frame, plastic holder, or use "easy remove" or "no damage" mounts when attaching to a wall or surface

For the most rare cards (ie. numbered 39-99 pieces) we recommend using 5" x 7" postcard toploaders or large screwdown holders.

For most cards use "2 pocket" holders (punched for 3 hole binders) and place in a notebook in a clean, secure spot aware from light, pollution, heat, or prying hands. Most 3-pocket holders work only with smaller postcards.

We highly recommend the online supplier www.The2Buds.com for quality, affordable postcard-collecting supplies and fast service. You can also search for "postcard supplies" on your favorite search engine and many sites should appear.

 

WANT TO BE A DEALER AND SELL NOSCARDS?  
If you want to help the New Ornamentals Society and provide high quality, educational, and downright beautiful cards to your customers and garden patrons, we have a distribution designed to benefit all parties. This offer is open to all parties including garden centers, garden gift shops, arboretum visitor centers, wholesale nurseries, garden book dealers, plant societies, and eBay sellers.

With a minimum investment of $75.00, we'll provide you with a nice collection of current and classic NOSCards.

Contact Mark Summers at ornamentals@lycos.com and include "NOSCards dealer" in your subject line.

 

MEDIA/PRESS RESOURCES  
Contact Larry Hatch at ornamentals@lycos.com and include "NOSCards press" in your subject line. We can provide images of our postcards for inclusive in your articles, new product features, and garden art sections.

Due to the thousands of garden newsletters, blogs, e-zines, and other media outlets these days, we cannot honor most requests for postcard samples.

 

ABOUT THE NOS  
Click the link visit the New Ornamentals Society - Society Information Page

 

 

 

 

 

Copyright 2007. Laurence C. Hatch. All RIghts Reserved. All contents including images may not be used without written permission.